The article highlights the successful commercial-scale breeding, propagation, rearing, and sale of aquarium fish species in the Howrah and South 24 Parganas districts of West Bengal, India. It focuses on the innovative practices of two experienced aquarium fish farmers, Sri Bikash Sau and Sri Swapan Parua, who have introduced a novel approach to aquarium fish culture in open earthen and common village ponds. The success stories of Sri Bikash Sau and Sri Swapan Parua serve as inspirations for small and medium-scale farmers and aqua-entrepreneurs. Their innovative approach to open pond production for aquarium fishes demonstrates the increasing potential and expansion of the aquarium fish business in the region.